Still, I think the premise is completely irresponsible. Oil currently is not a renewable resource. With current gas prices people are becoming very aware of this and trading in their SUVs for more fuel efficient vehicles. Running a promotion to offer to pay the difference doesn't fix the problem but instead only propetuates it.
Yes, I considered it
In fact, here is a great article to one hopeful solution that would make Oil a renewable resource.
http://www.ecogeek.org/content/view/1433/
Still, I think the premise is completely irresponsible. Oil currently is not a renewable resource. With current gas prices people are becoming very aware of this and trading in their SUVs for more fuel efficient vehicles. Running a promotion to offer to pay the difference doesn't fix the problem but instead only propetuates it.